I think everyone knows, more or less, the history behind Panini and family Panini. This is a marvellous picture, end of '50s, at magazine store (EDICOLA is the italian name) in the heart of Modena, own of Panini family.
There is a nice story behind. In 1945, world war wasn't yet over, the four brothers (13-14 years old!) discovered this form EDICOLA close to the Cathedral of Modena. The owner was a rich guy not interested to reopen after end of bombing, so they have "bought" EDICOLA in change of a bycicle! Panini family was poor.
In first period they used to sell old newspapers, old magazines, cards.. everything they could find around.
Step by step, year by year this EDICOLA started to work a lot. Giuseppe Panini told to the brothers "if cards exist, there is someone who produce cards. If someone can produce cards, we can do same!"
First contact was with Editor Nannina with cards about SERIE A printed end of 50's. Panini bros bought from Nannina unused and unsold cards, they have changed in some way the album to collect and they MAINLY started to produce the packets. The first album ever of Panini was reality.
The great success was the discover of FIFIMATIC, the automatic cards machine to have packets ... the rest is legend
p.s. I love this story. "When dreams come true", if you a good idea let's start to make it real... even you're poor, even there is the war. Maybe now is harder, I don't know, but i love this story..

Umberto and Benito Panini, their newspaper store in Modena

The Panini bros and behind the MACHINE
