You and thousands of people... Some people got about 10 shinies, but very few from what I saw... Most got like you, just a couple of shinies, and minimum was about 50 doubles in a 250 sticker box, but many got more than 100... And yes, filled with those irish, croatian, italian, english, etc etc, the ones who were clearly the easiest stickers to get... The situation became so flagrant that Panini started to make up to buyers who complained, sending them a bunch of sealed packets.
Now, I don't believe Panini did this on purpose, it would be suicide for them... But I also don't believe it was a one-man job... It just take some words from Panini bosses, such as "we want this collection to be fully monetized" and the "ranks" below, such as the masterminds of creating the collection, start making some calculations about how to gain more... The basic solution they conclude probably is printing more stickers than others... But when it comes to World Cup, the most profitable sticker collection in the world, they happily show how it's done, how are the sheets with 200 different stickers, how they arrange everything so in the eyes of those journalists who go to Panini factories, it seems they're really telling the truth when claiming that all stickers are printed equally... And yet, in WC 2014 international edition, it's clear to everyone that some teams come out more than others... Instead of needing about 640 stickers to complete a homogeneous collection (same ratio for every sticker), you will probably need more than 800 stickers to have enough to swap... This is about 25% more profit to Panini and 25% more expensive to buyers.
And when I say Panini, I say Topps, I say any publisher in the world... And I'm very, very curious about the upcoming CL collection by Topps, not only because of what it'll be like, but how the sticker ratio will be.
Not really, you should had about 8 shinies by now... But yeah, for Panini is normal, producing less quantities from certain stickers and more from others... I can live with that, as long as they stop claiming all stickers have the same ratio.Just two shiny stickers, but I guess that's normal.