FIFA and Panini continue historic partnership


Well-Known Member
FIFA and Panini continue historic partnership to inspire football fans across generations

14 Dec 2023

Under the new agreement, Panini will remain as FIFA’s exclusive partner for official stickers, trading cards, trading-card games and digital collectibles.
  • FIFA retains Panini as its exclusive partner for official stickers, trading cards, trading-card games and digital collectibles
  • In addition to its traditional collections, Panini’s licensed products will undergo a modern transformation and incorporate innovative digital integrations for new fan groups
  • New releases will be launched to fans worldwide in the coming months

FIFA and Panini have announced the renewal of their long-standing partnership, which dates back over 50 years and has inspired generations of football fans since the 1970 FIFA World Cup Mexico™.

Under the new agreement, Panini will remain as FIFA’s exclusive partner for official stickers, trading cards, trading-card games and digital collectibles, including for the FIFA World Cup 26™ and FIFA World Cup 2030™, the FIFA Women’s World Cup 2027™ and other FIFA competitions and events.

This latest chapter marks a significant milestone in the historic relationship between the two organisations. Panini’s traditional collections will undergo a modern transformation, including by incorporating innovative digital integrations to cater to the evolving interaction with today’s fan community, while simultaneously serving the same collectors and fans from the past 50 years, ever since the first collection was launched for Mexico 1970.

Romy Gai, Chief Business Officer at FIFA, said: “We are thrilled to announce the renewal of our historic partnership with Panini, which highlights our shared commitment to enhancing the fan experience, embracing innovation and building stronger connections across generations and fan communities.”

“As partners for over 50 years, we now embark on a new and innovative journey to inspire, engage and unite football fans worldwide, ensuring that the spirit of the game continues to captivate hearts and minds for years to come.”

Elisabetta Mussini, Group Licensing Director at Panini, added: “We are really proud of the continuation and expansion of the partnership with FIFA. For us, this agreement represents recognition of our strong commitment to collectors and football fans in general and we will ensure that we offer them products and experiences never seen before.”

“Many things have changed in the last five decades, but the passion of football fans and the desire to share it with supporters from all around the world is still there. Thanks to the joint effort of FIFA and Panini their engagement will reach a totally new level.”

Source: / Panini


Staff member
Fantastic, can't wait for the 2026 and 2030 sticker albums being the same boring albums... c'mon Panini, you can reach 2€ per flimsy 5 sticker packet by 2030 :D

On the other hand, considering how unreliable Topps has demonstrated to be in the UEFA stuff, it's better to keep FIFA material within the real experts.

Anyway, years ago I would be ecstatic with the news, now I'm just ok with it.


Well-Known Member
Obviously, this is a good thing for Panini.

On the other hand, with a Mundial which now extends to 48 nations, we know in advance that there will be disappointed people, it is impossible for Panini to release an album of nearly (or more) than 1000 images.

Several ways of doing it, for less favored teams, we will perhaps have two players per frame, or 3, or even 4 as at the time for the second division.

What do you think ? In your opinion, what would be the best way to do this?

Why not 30 teams in normal sticker , and 18 teams with 2, 3 or 4 heads by stickers .

Take into account that there will be 4 European qualifying play-offs (thank you Mr. Platini) at the end of March 26 and that its 4 nations will probably not be in the album when it is released.


Well-Known Member
Don’t forget the extra stickers.. base, bronze, silver and gold!! Only rich people will be able to afford the collections!
It seems Copa America 2024 collection will have extra stickers like WC Qatar 2022 so I guess it will be common in the future.

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